Hear from my past clients and read some case studies. You could be appearing here very soon!
What others say about Peter
Peter has an unrelenting focus on getting you to where you want to be without it compromising on the day to day running of your business. A dedicated and passionate business coach who will challenge the way you think about the way you carry out everyday tasks and find more productive ways in which you can use your time. Worth every penny and I will be certainly be having more time soon to look at other areas Peter will be able to help with., Owner, Worth Telemarketing
Peter is a fantastic resource for any company. He has helped us significantly improve our sales processes and train our staff to a high level giving them lots of expertise from his vast and impressive sales background. He’s very easy to work with, an extension of the team and an inspirational character. I’d highly recommend him to other ambitious business owners looking to improve and grow their businesses., Creative Director, Fresh Cut
Before meeting Peter we were ‘ticking over’ year after year without any direction. Now we have firm strategy in place to take our business to new heights and much more focus on winning new clients. Thanks to Peter we have grown 40% in the past twelve months and we are recruiting more staff. We have engaged his services a second time to take us to the next level., Qualified supervisor at Martin Day Electricians
The guidance we have received from Peter has really got us going in the right direction. Our profit has doubled in twelve months and we have taken on more staff to cope with the extra orders. Peter provided us with tons of ideas on how to win new customers and increase our profit. I would recommend Peter if you want to take your business to a higher level., MD at ARC Workwear & PPE Ltd
Since working with Peter my profit has doubled in six months. He has shown me techniques to increase sales and provided insight into what works in marketing to increase customers. He is
knowledgeable and yet explains everything in simple language. Would recommend., AS Technology
Peter gave us the opportunity to move onto the next level and achieve even higher growth, in a structured and targeted way. We saw sales in the last six months of the year double against our target and have continued that growth. The individuals that are working with Peter are becoming more professional, getting more appointments, more quotations and more sales., Managing Director at Ebsford Environmental Ltd
Peter has provided our team with much more of a sales focus than we used to have. From where
we were forecasting our turnover before working with Peter, we actually doubled the sales in the first six months and we have taken on more staff., Managing Director at Pinpoint Designs
Since working with Harrogate Business Advisors, we’ve seen some fantastic results with not only our turnover going up but also our profit. Peter has made sure we are now working with larger companies and feel more confident in approaching those companies.
Our biggest client is a university. That is leading to a substantial amount of work and the contract will last for the next five years – which is fantastic., Managing Director at AD Bell Signs
After meeting Peter I realised that I had previously wasted a lot of money on ineffective
marketing. Peter provided me with some invaluable help for my Sales and Marketing strategy and I would not hesitate to recommend him. Peter’s advice is clear and simple to follow and he takes a real interest in the business., Owner, Accountants with a Difference
Harrogate Business Advisors have provided an excellent service to my business. With Peter’s help we held our own PR event with local media and even our Mayor! The day was a great success and we continue to benefit from the increase in sales and lift in profit.
The electrical contract side of the business was also addressed and Peter has put procedures in place to improve cash-flow and lower outstanding debt, as well as some great marketing ideas.
Peter provides practical business advice that works and is highly recommended., Robinson’s Lighting Knaresborough
I cannot recommend Peter enough, his integrity and skill in all that he does enables you to move into the success you have only dreamed about. Peter is the most grounded man I know whilst he enables you to move to the heights of your business, It is a privilege to know you Peter., Director at Christine Tooze Associates Ltd
As a young business in a highly competitive market, I felt I needed assistance with focusing my marketing efforts to best effect. I approached Growth Accelerator for help and was delighted to be offered Peter as my coach. He immediately got to grips with my sector, and pushed me towards seeking recommendations and referrals – a far more focused strategy than I was previously following. Already this is seeing dividends and I thank him for his valued guidance., Office Supplies and Print Services Specialist at Office Ally
If you are looking for someone to help grow your business and increase your bottom line then look no further.
I made a good choice when I chose Peter as my Growth coach. Peter has worked with me to create a sales pipeline and helped me work on a strategic approach to finding my next customers but most of all he has given me the confidence to go out there and do it.
I have no hesitations in recommending Peter as a business advisor and sales coach., Managing Director at Transportal Solutions Ltd
We were lucky enough to meet Peter in 2014, and when we mentioned to him about some of the challenges we have around sales and marketing, he provided us with help and advice around strategy, planning and developing a sales pipeline. Peter was very generous with his time and worked to understand our business and the challenges we experience.
He has some great tools that he shared with us and which have really helped give us a more structured way of approaching our sales and marketing. His approach to considering how we help our clients also encouraged us to rethink how we get our message across.
We now feel that we have a no-nonsense process we can follow which is straightforward, logical and easy to keep on top of. It is really helping us develop and grow our business. Thank you Peter., Employee Engagement and Development – Growing business through outcome-focussed employee engagement at Pro-Development
Peter provides excellent marketing services for developing potential customer contacts. He is able to present various strategies for making new contacts, handling these contacts carefully and converting the contacts into new customers. He is highly experienced and his services are highly recommended, I am very impressed, Financial super sleuth, accountant and freelance FD at Direction
Peter is everything you would need in a Sales Director. He leads from the front and takes his team with him! Peter has a great sales technique because he has a focus on detail and delivering business benefit for the customer, which is why he is so successful, Account Development Manager at Blue Yonder GmbH
Peter was introduced to me through Business Link who appointed him as a Business Consultant to me, and I am very grateful for that introduction and opportunity! I am more than happy to recommend Peter as a knowledgeable, competent and easy to work with independent expert.
He immediately put me at ease, was able to quickly get to the point and explain details well and left me feeling motivated, more confident and raring to go! I’ve since met Peter at other business meetings and he always takes time to ask me how I’m doing and offers more perspective on my business needs and exceeds all expectations. Thank you for your help Peter!, Virtual Assistant
Peter is an excellent team player, being more than happy to lead prospect engagements. His great success as a Sales Consultant derives from a true understanding of customer issues and a commitment to ensuring the solution delivers real benefit., Dynamics CRM Consultant at Vizola Ltd
I have always found Peter to be a true professional. His advice, with regards my Marketing and Sales strategy, has helped me massively and allowed my business to move to the next level. I now consider him a friend too and would definitely recommend his services., Catapult Films -- who create impactful promotional videos and design for print getting great results for all kinds of businesses
I am getting some very positive feedback from my customers for the work that Peter and his design team have done. He has provided help and guidance on Marketing and my internet presence that will drive my business to the next level.
I would recommend Peter of Harrogate Business Advisors for his Sales and Marketing expertise., Commercial Manager at Gluten Free Flour Co Ltd
I once heard an excellent salesperson has three skills: Qualification, Qualification and Qualification. I don’t know if this is true but I sure know Peter has these skills. Focused on the right opportunities he was a great representative for our company in Northern England, Regional Alliances Netherlands, Belgium and Luxembourg at Informatica
The marketing and sales advice I received from Peter of Harrogate Business Advisors was excellent; in particular, Peter gave me a valuable new perspective on my current approach that I can make use of immediately. Peter’s method of presentation is very friendly and very professional and I would recommend him, Managing Director and Project Lead at Wolfpack Software Ltd
Peter has been very friendly and highly professional from the start. He has hugely impressive experience in his working life (account management, Data Quality consulting) and a very reassuring and pleasant personality. He seems to be very reflective in his way and always showed a great level of understanding, which I appreciate very much., Solution Specialist at Thomson Reuters
When I became self-employed after being a public sector employee, there was so much I didn’t know about running my own business. The roadmap Peter produced has really focused my thinking on how to grow my business and approach companies. Also his knowledge of ‘business etiquette’ and how things are done has been invaluable. His patience and understanding are legendary. I would heartily recommend Peter for any business owner looking to take their entreprise to the next level., Freelance copywriter
Case Studies in sales training coaching
Every one of my clients provides positive feedback. I promote them whenever I can. Here’s a selection of some more in-depth case studies:
Business accelerator in e-commerce business – profit doubled in six months
Nigel needed some new ideas for his online business that had been trading for nearly three years. The first step was to apply for a small grant. Using that funding, we drew up his new Sales and Marketing strategy. We looked at how his business was being portrayed to the outside world and made some fundamental changes to his Marketing messages.
Next we identified who his best customers were and set out to win more of those. I set up sales meetings with large prospects like a Primary Care Trust near Manchester,which resulted in orders multiplying by a factor of ten!
We introduced means by which Nigel could be sure of repeat business. We looked at costs in the business and improved margins.
Together we set up sales campaigns with targeted messages to increase awareness and generate more leads. The result of this effort was a doubling of profit in the six months I worked with Nigel. He is now in good shape to continue the work on his own and accelerate his new growth.
Nationwide transport specialist, trading for over 50 years and turnover of £2.5M
When Neil had to reduce the working hours of his HGV servicing business and lay off staff he made contact to see if there was any help available. We set out a Sales and Marketing Plan to convince local haulage firms that this family run business could provide quality service at an affordable price. As well as defining the strategy, I provided the practical help to make it work. First a list of potential customers was drawn up. I then explained to Neil what messages to use and helped him draw out his Unique Selling Points. Then I wrote the ‘script’ and set to work on it with Neil.
I accompanied Neil to meetings as his Sales Director. Together we landed new contracts for servicing with Fleet Managers. I also found a Business Link grant which we used to extend the work we were doing. This drove even more new customers to Neil.
The business has now made an early recovery and is looking to re-employ old staff members in its Fleet Services division. This was achieved by gaining access to large fleet users that require local service organisations. One example is setting up a working relationship with DHL, the largest company in their field. Underlying all of this work was the ‘knowledge transfer’, which allowed Neil to continue this work once our brief was achieved.
Equality and Diversity procedures writer attains £2 million turnover in six months
This client writes procedures so that companies are compliant in the Equality and Diversity legislation passed in May 2011. The owner, Alan, had chosen which small providers he would use in each area of the UK to deliver the service. What he didn’t have was any consistency across those providers. It was clear he needed a single sales process to address all of the issues and to roll out to his regional suppliers.
I set about writing his Sales manual. This contained a step by step approach to finding new clients and using those clients to find
even more. Using best practice, we were able to demonstrate how all of the service providers could achieve high value sales. This meant writing new processes from scratch and providing hands-on training. Using this new approach, the regional providers were able to achieve much more new business. This resulted in £2 million worth of new business in six months.
Business turn-around in bathroom supplier – loss to profit in six months
Russ changed his business account to NatWest. His relationship manager recommended he make contact with us to help recover his loss-making business. Previously Russ had concentrated on working with trades people and his company name did not reflect what he offered. Given the state of finances, we needed to produce high-impact, low-cost awareness.
Together we came up with a clearer trading name and introduced new company branding. Taking this further, we designed a new website and marketing messages. 5,000 flyers went out to local homes with a smart ‘call to action’ to bring in business.
The next focus was the showroom, which was used by bathroom fitters as their ‘specification centre’. We were able to present NatWest with a new Business Plan, Profit and Loss, Cash Flow forecast and marketing strategy. This gave them the confidence to provide Russ with the funds he needed to re-furbish his showroom.
We arranged a public relations event to re-launch the business using local media and the office of the local Mayor. The business also attracted new clients in the local area and as far afield as Milton Keynes. In just two years it has turned from making a loss to a sound business with forecast earnings of £500k.
Start-up Care-Worker agency achieved turnover of £250k in first year
On deciding she would follow her vocation and open her own care agency, Faith contacted me for help. Having worked in the industry for over twelve years, she knew all about the profession but not a great deal about starting a new business.
I guided her through the steps required for a start-up. I helped with the business plan, banking, overdraft facilities, invoice financing (factoring) and even found offices for her. We developed the marketing strategy, the logo, the brochures, the website – everything. Then we worked on what would be her Unique Selling Points to ensure a take-up of her services.
Being a heavily regulated industry, I guided Faith through the required legislation. Once trading, I helped with the sales and
marketing strategy and set up appointments with Care Homes and the Local Authority where she could explain how she delivers value. We also secured a Business Link grant. This grant was then used to further develop the marketing strategy and help with branding. After just three months of trading, Faith had twenty agency staff members and care work in seven different care homes.
German software house, £15M turnover, enters UK market for first time
This client from Berlin is a large successful software services provider. They were thinking about selling their solutions in the UK. However they were unsure about the size of the potential market and whether their products would be acceptable to a UK audience.
Our first task was to write a Market Analysis from a UK perspective. This took into account the state of the UK economy, the projected spend on IT, the projected spend on software and their target market for prospects. This Market Analysis was presented to their board in Germany. We were given the go-ahead to move to phase two.
I looked at their Marketing material, their USP and their website to make sure they were properly addressing UK prospects and that their translations were adequate. Then I set up appointments with decision makers in large corporate businesses to see if the client’s solutions were needed in the UK. These included British Airways, T-Mobile, SAP, Pitney Bowes, Marshals, Ideal Standard, Thyssen Krupp and Barceló Hotels.
I set up and chaired the meetings so that the client could explain how their software solutions would deliver business benefit. I was delighted to enable this client to have open dialogue with senior people in large target organisations. This has set them on the road to a successful and profitable entry into the UK.
Dutch software house, £18M turnover, starts UK revenue stream for first time
Having been very successful in their home market for twenty years, this client made contact to ask for help in finding customers in the UK. They had already done their own assessment of the UK market and were confident their solutions would sell here. I helped them recruit a small team of staff in the UK, comprising of Sales and Technical Support. Then I led their sales campaigns into large Financial Services companies.
Within nine months they secured a solid revenue stream from Barclays Bank, ING Leasing and Corporate Express. Winning the first customer in a new market is always the hardest part of any campaign, since there are no previous references. We were then able to consolidate those wins and sell more of their software solutions. The client could then move forward in broadening their approach in the UK and target other business sectors.
Lighting showroom and electrical contractor accelerates growth
Ian inherited his business from his father two years previously and wanted to re-shape the direction of the company. I asked Ian to widen his upstairs showroom and tidy up the rest of the premises. Then a PR event was arranged which included the Mayor, the Deputy Mayor and the Chairman of North Yorkshire County Council. The local radio station broadcast from his showroom and articles appeared in six regional newspapers.
We arranged to send out a flyer to Ian’s customer database telling them about the event. Its opening words were “Let there be light…” The following twelve months of trading saw an exponential lift in profits from the showroom.
Electrical contract work formed the other side of the business. I suggested we carry out an opinion survey for the staff and introduce a bonus scheme to improve productivity. This has resulted in massive savings of the owner’s time and quicker invoicing. Customers no longer quibble about their bills. They sign for the work completed on-site and then they pay their bills more promptly. This reduced a large outstanding debt list down to a more manageable amount. We also introduced the business to North Yorkshire County Council, Harrogate Borough Council and 62 local schools, which means they have taken on new staff.
By taking a look at the advertising spend with Yellow Pages, we managed to half the cost. The savings were used to pay for a state-of-the-art website, where customers can now buy the light fittings online. This has expanded the reach of the showroom beyond the borders of Yorkshire and created a brand new revenue stream. The result to date is a more profitable showroom, more profitable contract side, a growth in staff numbers and a profitable e-commerce site. This has been a true growth story that unfolded in the worst recession in living memory.