Developing the Vision

Make every detail perfect and limit the number of details to perfect.

Have sales been stagnant for the past few months? Would you like help? We help all types of businesses and we can help you with yours. Whether you want to increase sales, improve profit, create more time for yourself or plan for the future, we will share our skills with you. You are potentially on the first step of achieving your growth plans right now.

01423 550175

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You are potentially on the first step of achieving your growth plans right now.

HB Advisors- Increase Your Sales

Increase Your Sales

We can help you instil a “Value Warrior” sales culture to double your revenue and profit, using our

"7 Stage Sales System".

We can help during this lock-down and beyond to prepare you to double your sales revenue and profit. The training is tailored to allow the first phase to be delivered over the internet - meaning we can start delivering training now, including furloughed staff.

The first stage is to set your strategy for growth. We will help you map out a growth plan that will cover increased profit, market strategy, the products and services you offer, your perfect client persona and the funding requirement to achieve your goals. We can get started on this phase straight away using virtual meetings and then begin the sales strategy, which will mean virtual meetings with your people responsible for Business Development.

HB Advisor- Increase Your Sales

Whether you want to increase sales, improve profit, create more time for yourself or plan for the future, we will share our skills with you.

HB Advisor- Improve your Performance

Improve your Performance


You will be working with a registered and certified Go-Giver Coach and Speaker, providing expert, tailored advice to help ambitious businesses achieve rapid, sustainable growth.

HB Advisor- Unlock your Potential

Unlock your Potential


The business people I coach are from a wide range of companies, everything from small business owner managers to corporations. I help them to drive their businesses forward to the next level while motivating and educating their teams. I help them achieve their aspirations whilst maintaining harmony with their workforce.

HB Advisor- Win more Sales

Win more Sales


I will start with an analysis of where you are compared with where you want to be. I will also perform an assessment of your current Sales process and your Sales staff. Then together we can work out what steps we need to take to reach your target.

Want to know how to improve your sales using 7 Stage Sales System?

01423 550175

HB Advisors- 7 Stage Sales System

7 Stage Sales System

  • “Orbit” Sales Acceleration Strategy

    “Orbit” Sales Acceleration Strategy: Put the business on the path to growth.

  • Value Warrior Mindset

    Value Warrior Mindset: Develop a "Value Warrior" culture manifesto to re-orient the business around Value-Based sales

  • 20-Point Sales Diagnostic

    20-Point Sales Diagnostic: Understand what needs to change to make the sales team World Class.

  • 4-Phase Action Plan

    4-Phase Action Plan: Develop a clear roadmap for aligning the business around the new Value-Based selling ideology

  • Salesforce Realignment

    Salesforce Realignment - Engage salespeople through 1:1 coaching and training with our specialists to make them fearless ‘cold callers’ and ‘door knockers’ who believe in giving first and providing massive value for customers.

  • Personal development plan

    Personal development plan -for each Salesperson, including formal reporting on progress to their leadership team.

  • Q4 Review

    Q4 Review - 12 month review & recognition of progress and next steps for even greater growth.

HB-advisor- Understanding Sales and How People Buy
HB Advisor- Understanding Sales and How People Buy
  • This is ‘blended Sales Training’, in that phase 1 is delivered in virtual meetings and phase 2 is delivered ‘sleeves rolled up’ on-site with your Salespeople.
  • Create a never-ending chain of new business. My corporate sales training will improve your sales and increase your profit.
  • This will allow you to create more Sales in less time, overcome your fear of prospecting and help you generate qualified leads very quickly. You will be shown how to determine what real ‘value’ you deliver to your customers and to focus on that benefit right across your Marketing strategy.
  • Understanding Sales and How People Buy

    This is where my training in The Go-Giver sales strategy comes in handy. Please take a look at the accompanying video in “Who is Peter?” to see me interview Bob Burg, co-author of the series The Go-Giver. This is an ethos I have lived to all my life. If you have not yet read The Go-Giver then there is a real treat in store. It does not mean giving things away but shows a better and more profitable way to make Sales transactions.

HB Advisor- Improve your Performance

Improve your Performance

You will be working with a specialist in high performance growth, providing expert, tailored advice to help ambitious businesses achieve rapid, sustainable growth.

You will be taken on a high growth journey. We will start by setting the strategy, developing actions plans, a marketing plan and much more. You will dictate the pace of growth, we will help you stay focused.There are Government funds to help you. What have you got to lose?

You will receive a great deal more in value than you make in payment.

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HB Advisor- Unlock your Potential

Unlock your Potential

The business people we coach are from a wide range of companies, everything from small business owner managers to corporations. We help them to drive their businesses forward to the next level while motivating and educating their teams. We help them achieve their aspirations whilst maintaining harmony with their workforce.

HB Advisor- Win more Sales

Win more Sales

We will start with an analysis of where you are compared with where you want to be. We will also perform an assessment of your current Sales process and your Sales staff. Then together we can work out what steps we need to take to reach your target.

Harrogate Business Advisors
HB Advisor- Understanding Sales and How People Buy

Who we are – Harrogate Business Advisors

Business owners and MDs usually bring us in when they are facing a drop in business or their growth plans are not being achieved quickly enough. We swiftly identify the issues and put plans in place to drive sales forward, which usually include bespoke, tailored training for your salespeople.

We have a whole range of clients that have benefited from this approach and I urge you to read our testimonials.

Here is one to get you started:

  Peter has provided our team with much more of a Sales focus than we used to have. From where we were forecasting our turnover before working with Peter, we actually doubled the Sales in the first six months and we have taken on more staff.  

Lewis Sellers - MD Pinpoint Designs

We believe most business owners will benefit like Lewis but we will not know if you and yours will benefit without having an initial phone conversation, which will be without charge.

At Harrogate Business Advisors we specialise in helping business owners to re-position their sales teams for Value-Based Selling, allowing them to provide even better results to customers and thereby increase prices, Average Order Value and Customer Lifetime Value. We aim to provide the focus which will drive the Sales activity to double revenue and profit.

Who is Peter?

For the past fifteen years I’ve been working with Business Owners to help them double the size of their business. My clients have examples where that has happened in less than twelve months. My whole strategy is to assist in accelerated growth. Where possible, this is done using subsidised funding - to provide an even greater ROI for my client.

I’m an Accredited Sales trainer and speaker for Go Giver International, the ethos that is guaranteed to rocket your sales performance. I am also a thought leader in the Institute for Sales Management.

You can check out my credentials on the Institute for Independent Business website. I have a demonstrable track record of delivering profitable results for my clients. Check out their testimonials to see if you’d like to join them. When I left the corporate world in 2005, my personal Sales target was £20M. I’ve done everything there is to do in Sales, from presenting to senior executives on £multi-million deals to door-knocking – and everything in between.

Your training will be tailored to suit your specific challenges. This can be by working with the Management Team to embed a Sales culture or working with the Sales team on a one-to-many or one-to-one basis. We can set up Sales calls where I accompany your Salespeople, to improve their success on a personal level.

You will receive a great deal more in value than you make in payment.

HB Advisors- Bob Burg video

My aim as a sales coach and business mentor has always been to provide value to clients. Initially they were in and around Harrogate. Now my client base extends across the UK and even overseas.

Previously I worked in the United States, Europe and the Middle East, dealing with companies such as Avis and Du Pont. A former IT techie, great at resolving complex issues, I now help clients increase their profits – a whole other set of issues to resolve.

Peter The Go-Giver

HB Advisors- The Go-Giver

As an Accredited Go-Giver Coach and Speaker, I try to ‘walk the walk’. So I live my life by the creed that we should always deliver more in value than we take in payment. I encourage all my clients to follow this ethos.

“Peter Dickinson’s proven track record of coaching his clients to accomplish even far above their stated business goals places him into that very rare; that unique category of business coaches who not only are fantastic practitioners in their own right but can also transfer their knowledge and wisdom to those fortunate enough to work with them. We’re deeply honoured to have Peter as one of our Certified Go-Giver Speakers & Coaches. Combining his immense abilities along with his heart-focused desire to bring exceptional value to everyone whose lives he touches, he is the very embodiment of our Go-Giver business and life philosophy.”

~Bob Burg, co-author of The Go-Giver and Chairman of Go-Givers International

What our clients say

Allow me to help guide you to the next stage for your business

  You can have everything in life you want, if you will just help other people get what they want.  

- Zig Ziglar

Book a call with me to see if our framework system will double your sales revenue and profit.

HB Advisor- Contact us
Go-Giver Coach
HB Advisors- Go-Giver Coach
LInstSM
HB Advisors- LInstSM
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HB Advisors- MInstIB